Ted Joseph on the video set with Indie artist UltraViolet Sound
Tireless in his efforts to break new major label and indie artists and take legends to the next level, Ted Joseph’s more than three decades as an executive in various executive capacities in the music industry have given him a unique dual expertise.
Learning the ropes of marketing, radio promotion, sales and distribution via the “traditional ways” of doing business, he has, as an independent consultant in all of these realms (as well as budgeting and overseeing publicity efforts) in the 2000s and 2010s, become a leading cutting edge force in the “new world” of the digital download and streaming age.
Joseph has a proven track record in the development and cultivation of overall marketing distribution strategies and product exposure, which has resulted in exceeding the sales goals and market shares for many artist campaigns.
Ted Joseph with Russell Hitchcock (L) and Graham Russell (R) of Air Supply.
Throughout his multi-faceted career, including over 20 years with Warner Bros. Records and Warner Distribution and many more as a consultant for Sony Music, EMI/Capitol, BMG Distribution, Sony Distribution, Universal Distribution and Warner Music Group, Joseph has contributed to and been associated with over 100 gold and platinum status recordings for artists in a wide range of genres, from pop and urban to contemporary jazz and country.
Over the years, he has developed overall marketing campaigns for Madonna, Van Halen, Rod Stewart, Trace Adkins, Seal, Prince, Quincy Jones, Al Jarreau, Earth Wind & Fire, Jennifer Lopez, R Kelly, Nelly, Usher, Kenny Chesney, Norah Jones, Green Day, Linkin Park, Kanye West and many others.
Among his official executive positions, Joseph—a Detroit native who launched his career as a merchandiser in his hometown—was Senior VP of Marketing at Warner Bros. and President of Odds On Records, an independent label in the late 2000s that helped ‘80s pop duo Air Supply score their first Billboard hit since 1993 and broke other artists like the electronic dance group Ultraviolet Sound (UVS), featuring singer/songwriter Sarah Hudson.